Walmart taps K-Pop appeal with exclusive BTS F&B listing

BTS has launched Arih, a food and beverage brand developed with South Korean groups Paldo and Hy, exclusively at Walmart in the US. The range includes instant stir-fried noodles, postbiotic energy drinks and biotic sodas, with one-hour delivery available while stocks last. Hybe, which owns BTS management company Big Hit, reportedly generated more than USD1.86 billion in 2025 revenue, while operating profit fell 73% YoY to USD35 million. (Inc)