Walmart is seeing CPG spending shift online, with Numerator data showing ecommerce trips rose by nearly 250 million over the past year while store visits fell 118 million. Higher-income households increased Walmart online spending 27%, adding almost USD6.4 billion, while Gen Z spending grew 48%. Average ecommerce transactions reached USD65 versus USD40 in-store, although digital customers shopped less frequently. (Chain Store Age)