TikTok Shop’s UK GMV is forecast to approach GBP5 billion in 2026, nearly double its 2025 level of GBP2.63 billion, according to ECDB. The UK accounted for 65% of TikTok Shop’s European GMV last year, ahead of Spain at EUR570 million, France at EUR360 million and Germany at EUR350 million. TikTok has also launched an EU-UK cross-border selling pilot ahead of a wider rollout. (Ebrun)