Tesco launches retail media drive across Booker

Tesco-owned UK wholesaler Booker has installed more than 500 digital advertising screens across 100 cash & carry outlets, partnering with dunnhumby and Pixel Inspiration. The eight-week rollout enables brands to target independent retailers and hospitality customers with promotions at the point of purchase. Tesco now operates over 7,500 advertising screens across its estate, while its retail media business recorded a 17% increase in active advertisers in H1. (Grocery Gazette)