Target revamps its key homewares brand

Target is relaunching its Threshold homewares private label with over 800 new products, improved quality and lower prices. The nearly USD3 billion brand will feature expanded ranges and redesigned merchandising across stores and online. Target said refreshed products were generating double-digit sales growth, while trials of new displays delivered mid-single-digit increases. The overhaul supports its wider homewares turnaround strategy. (Target)