SPAR International adds AI-powered retail media proposition

SPAR International has partnered with Footprints AI to introduce a retail media platform across its network of more than 13,500 independently operated stores in 50 markets. The platform will consolidate advertising campaign planning, targeting and measurement across physical and digital channels, offering suppliers access to local and international audiences. Participating SPAR organisations will retain control over their data and commercial operations. (SPAR International)