UK supermarket Sainsbury’s has opened applications for its Future Brands programme, targeting challenger brands in Mindful Drinking and Feel Good Convenience for the first time. The categories cover products including alcohol alternatives, functional drinks and healthier ready-to-eat meals. Winners will receive 12 months of support, guidance and access to Sainsbury’s Future Brands community, with shortlisted suppliers pitching to buyers before potential listings are agreed. (Sainsbury’s)