Austrian supermarket chains Billa and Billa Plus have introduced permanent discounter-level pricing on up to 3,000 products, with prices checked weekly against leading discounters. The range spans branded and own-label groceries, fresh produce, meat and drinks, with around 40% comprising branded products and 60% own-label. Billa said the initiative gives its nearly 1,300 outlets a discounter-sized value assortment alongside a broader supermarket range. (Rewe International)