Retail Media Networks (RMNs) create financial and organizational dilemmas. Is your retail partner an above-the-line budget challenge or a cost-to-serve and pricing endeavor? Who manages RMNs and what is the VMOST for the future? (V Vision, M Mission, O Objectives, S Strategies, T Tactics). A Retail Cities Nextellence Journey is designed to help your teams align to a world where Amazon is not the only budget at play. Email: Info@RetailCities.com for a free self-assessment.