Picnic to begin personalised promos from next month
Picnic, the Dutch online grocer, will launch personalised promotions for all customers from September through a new in-app “Promo Box”. Shoppers will receive nine weekly offers based on purchase history and can select up to five, usually discounted by at least 15%. Chosen products are added directly to the basket, with the process designed to take no more than 30 seconds. (Olivier Dauvers)
