Picnic reveals major French expansion plan

Dutch online grocer Picnic plans to expand in France beyond its northern and Paris operations, targeting Lyon, Toulouse, Marseille, Brittany and eastern regions. The company generated EUR1.9 billion revenue in 2025 but recorded EUR275 million losses. Picnic held 21% of home-delivery sales in northern France and 7% in Île-de-France, where revenue reached EUR140 million, while its French business remains loss-making as investment accelerates. (Olivier Dauvers)