Morrisons reveals new plan for franchise-driven proximity growth
UK supermarket group Morrisons plans to open hundreds more franchise-operated Morrisons Daily outlets, expanding a convenience estate exceeding 1,700 stores, including 700 franchise sites. Measures include doubling referral incentives, offering retailers GBP2,000 to switch from rival symbol groups and launching weather-triggered water and ice deliveries when temperatures reach 23°C, providing franchisees with savings exceeding 10%. (Morrisons)
