Mercadona, El Corte Inglés and Carrefour lead Spain’s first algorithmic reputation ranking for generalist retailers, according to Science4Insights’ MoRA tool. The study analysed how ChatGPT, Gemini and Perplexity evaluate and recommend 72 retail chains. Mercadona led seven of eight assessed dimensions, ahead of El Corte Inglés and Carrefour, while Amazon, Alcampo, Eroski, Lidl, Dia, Aldi and Consum completed the top 10. (InfoRETAIL)