Lidl has agreed a five-season strategic partnership with Tomorrowland covering formats including the Belgian festival and Tomorrowland Winter in France. The discounter will open a pop-up outlet, bakery and fresh food stations at Tomorrowland in Boom in July 2026, while Lidl Plus customers will receive exclusive content. Schwarz Group’s PreZero will also work with Tomorrowland to improve waste management and circular material flows. (Lidl)