Lidl is testing a new permanent non-food format in Poland that replaces rotating special-buy displays with fixed branded areas for six own-label ranges: Crivit, Esmara, Livarno, Silvercrest, Lupilu and Parkside. The concept keeps two promo endcaps for changing offers while reducing overall non-food space and linking displays to Lidl.pl through QR codes. The move signals a push to make non-food a more consistent, multichannel category rather purely tactical. (Trademagazin)