Kaufland says 85% of the highest-revenue sellers on its online marketplace now use Ailora, its AI assistant, with thousands of conversations handled weekly. Launched a year ago as a chatbot, it is now a system of specialised agents covering performance overviews, optimisation advice and retail media campaign management. Kaufland said it shows sellers where growth potential lies versus competitors. Ailora will soon be available outside the Seller Portal via an MCP interface. (Kaufland)