Kaufland has launched an international campaign to promote Lidl non-food own brands now being added permanently to its range. Silvercrest and Crivit products have reached Kaufland outlets, with Livarno, Esmara and Lupilu to follow. The retailer said the brands would replace Newcential, Spice&Soul, Switch On, Oyanda, Liv&Bo and Kuniboo across all countries, supported by clearer in-store displays and signage. (Kaufland)