E.Leclerc sets new direction for its Polish business
French grocery retailer E.Leclerc has outlined a new strategy for Poland focused on digitalisation, loyalty and product differentiation. Based on NIQ Retail Trends 2026 data, the group plans to expand its Bonus loyalty ecosystem with gamification, optimise ranges towards more distinctive products and a flexible omnichannel model. CEO Anne-Noëlle Magré said the priorities aim to strengthen E.Leclerc’s competitiveness after more than 30 years in Poland. (Wiadomości Handlowe)
