Kevel has teamed Dollar General and The Trade Desk to launch a retail media solution unifying onsite and offsite activation with consistent measurement. The platform combines Dollar General’s onsite media inventory with offsite activation across the open internet through The Trade Desk, supported by Kevel’s infrastructure. Advertisers will be able to plan, execute and measure full-funnel campaigns across channels including connected TV, digital audio, onsite display and video. (Kevel)