Carrefour Polska calls time on printed flyers

French grocery retailer Carrefour is ending printed promotional leaflets in Poland, moving catalogue communication to its My Carrefour app, website and digital aggregators. Carrefour Polska said 84% of Polish consumers regularly use electronic leaflets, while paper use for promotional materials has fallen 96% since 2016. The change could eliminate up to 10,000 tonnes of paper annually. Carrefour operates more than 700 outlets in Poland. (Carrefour Polska)