JCDecaux, Carrefour, Carmila and Unlimitail have launched a physical retail media offer spanning more than 300 sites, including 166 shopping galleries and 900 DOOH screens. The network will support brand awareness, store traffic and sales conversion by combining JCDecaux media assets with Carrefour loyalty and transaction data, aggregated and anonymised by Unlimitail. Carmila said its centres attracted more than 600 million visitors a year. (Carmila)