Carrefour launches hunt for innovative new products

Carrefour has launched Food Me Up, an innovation competition seeking new products for its French network. The 2026 programme focuses on healthier food and convenience, with entries split between “Eat Better” and ready-to-eat concepts. Selected products could gain access to up to 6,000 retail locations, while healthier entries must meet Nutri-Score requirements and exclude controversial additives. Applications close on 31 August 2026. (Carrefour)