Carrefour gamifies supplier outreach in Poland

Carrefour Polska has launched a Farming Simulator 25 mod to recruit local farmers and food producers, creating a virtual Carrefour outlet where players can sell crops and learn about supplier partnerships. The retailer said every seventh supplier in Poland is already a small or medium local farmer or processor. The “Solek” mod recreates a compact hypermarket and supports Carrefour’s “Kupujemy Lokalnie” local sourcing programme. (Carrefour Polska)