Asda has launched more than 400 food and drink lines and upgraded its fresh produce and frozen ranges as it seeks to win back shoppers. The retailer said dedicated greengrocer colleagues would return to fruit and vegetable aisles, while more than 230 frozen products have been added, alongside clearer layouts and signage. Asda said hundreds of everyday products have been cut to a new lower Asda Price, with further reductions planned. (Asda)