Albertsons Media Collective has launched an integration across YouTube and Google’s DV360, with Keurig Dr Pepper as launch partner. The retail media arm of Albertsons said the AI-powered tool lets advertisers reach its grocery audience across YouTube and premium publisher inventory, using 1P data from more than 50 million loyalty members and 36 million shoppers. It allows brands to target shoppers by buying behaviour and link exposure to SKU-level sales. (Progressive Grocer)